An Idea

21 Dec

Mark Pollard wrote a post last night that I read and reread and pondered, as I was nodding off at 1am due to a confused sleeping pattern from my Houston – Portland travels. This morning, I’d like to regurgitate his information. Usually I try to share things that are original and unique to my own exploration. However, this is just too good.

WHAT’S AN IDEA?

1. Used to describe thoughts and suggestions

2. Used to describe new concepts

3. “You have no idea,” used when someone says something stupid.

4. Used to disguise unoriginal thoughts as unique concepts.  (Example: “I have an idea! Let’s create an online platform where people can share their current locations!”… been there, done that. That’s not an idea, kiddo.)

 

In order to truly have a good idea, you have to be able to communicate it. To prove it’s an idea and not just a new rendition on an existing concept. Pollard makes a list of tips to help explain an idea. As an aspiring planner, many of these tips are invaluable. There are lots that I’ve seen before… and a few that were new to me.

USE CREATIVE TITLES – USE LOGLINES – DO NOT OVERSPEAK – LET OTHERS FINISH YOUR SENTENCES – BLINK TEST – DO AN ELEVATOR PITCH – THEN, CREATE A STORY

 

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