15. Sex

14 Nov

Moosejaw truly solves the puzzle that brands like Northface, Patagonia, Burton, and Marmot have been struggling with for years. They can now make outerwear look sexy. Instead of displaying puffy coats and five layers in clothing catalogs, Moosejaw made their clothing products stand out by use of an app. The “x-ray” app peels off Moosejaw models’ clothes to reveal only skivvies.

I applaud Moosejaw for finding a way to make outfitter advertising compete with mainstream apparel. Now, we just have to get Columbia and Carhartt on the bandwagon!

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