15. Sex

14 Nov

Moosejaw truly solves the puzzle that brands like Northface, Patagonia, Burton, and Marmot have been struggling with for years. They can now make outerwear look sexy. Instead of displaying puffy coats and five layers in clothing catalogs, Moosejaw made their clothing products stand out by use of an app. The “x-ray” app peels off Moosejaw models’ clothes to reveal only skivvies.

I applaud Moosejaw for finding a way to make outfitter advertising compete with mainstream apparel. Now, we just have to get Columbia and Carhartt on the bandwagon!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: