13. QR Cuts

12 Nov

Talk about a new form of media. Bromley FC, a football club in the Greater London area of England, has challenged the status quo by introducing QR codes to the world of European football. In combination with Betfair, Bromley has figured out how to leverage the backs of its players’ heads for advertising. The video only has around 30,000 views. The stadium fits 5,000. That’s already 35,000 guaranteed impressions from an idea that may have cost nothing to produce AND it’s promoting a community betting forum that can inevitable cash out on this attention. Some may argue that largest football clubs have more potential to influence culture and create social movement, but I would like to think that this is underdog football at its finest.

[And who, do you ask, introduced QR codes to the hair-cutting industry? Lowe Thailand, an agency in Bangkok, introduced a “healthy scalp” Unilever campaign using QR cuts back in May.]

I’ve given you a few more coded haircuts for your viewing entertainment:

 

 

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