6. Changing Normal

11 Oct

photo cred. examiner.com

Let’s talk about an idea for a moment that’s combined creative and analytics to create meaning. 180LA’s Mitsubishi campaign has made a small vehicle stand out in a big way. The Mitsubishi i is helping the town of Normal, Illinois, jump off the map. What was once a small farming town nestled in nowheresville on the midwest map has now become a revolutionary landscape. Normal is developing its own lifestyle – and joining a green movement – in a way that only normal can. Listen up, people. Normal is changing.


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