5. To Be or Not To Be

9 Oct

The critical question concerning agency attempts to reach the millenial marketplace… “Do we use humor? Do we risk failing to disguise the fact that we’re a group of strategists whose sole purpose is to find a way to connect with people half our age for the itsy-bitsy chance that maybe, just maybe, our humor will penetrate the viral marketing landscape in a profound way?” In the words of the ever-too-annoying song by Staring Back, “Many will play, few will win.”

IS THE TOYOTA YARIS CAMPAIGN SUCCESSFUL?

Saatchi created a video series highlighting the Yaris’ standard features, freshly. Here are a few of my picks:

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