16 Apr

Now Business

16 Apr

Meredith Vaughan  from Vladamir Jones wrote an article for Adweek that truly sums up my outlook on my career aspirations. In my struggle to define who I want to be now, I’ve been advised to look into where I want to be five or ten years from now. At that point in time, I want my role to transcend its requirements. I want to be indispensable.

In order for that to happen though, I need to look at adding value to the account side. Vaughan talks about treating all clients as if you’re doing a new business pitch. I think this mentality could apply to life. ‘Good enough’ just simply isn’t good enough anymore. She offers helpful hints for account people that I believe could strengthen the validity of agency work.

  • 1. Work Fast (Add value to the relationship by behaving in unexpected ways)
  • 2. Really Listen (90% of the answers lie in the questions being asked)
  • 3. Stand Behind Your Pricing Structure (Clients who don’t want to pay you what you are worth aren’t clients you want to work with)
  • 4. Learn From Failure. Don’t Be Demoralized By It.

Top Ten Realizations of Winter Term

22 Mar

1. Snow can come down in Oregon on the second day of Spring.

2. My 25-minute walk to Agate Hall at the term’s start can be brought down to a 19-minute walk with running shoes and a backpack sin laptop.

3. My anxiety about other people being more productive than me is unwarranted. And needs to stop.

4. The day is infinitely happier when it begins with an original bubble tea & extra tapioca.

5. Friends get busier as we start to look forward to our next steps in life. However, making time for them is essential to maintaining sanity.

6. If you get a computer on the 4th floor of the library, you are one lucky SOB. Own it.

7. Grotesque, as a font family, runs shit.

8. I feel most important making other people feel important.

9. People have interesting theories about multicultural millenials. This is something I can elaborate on after May 1st.

10. Wigwam socks. That’s it.

MY BRAND

20 Feb

 

Flex

20 Feb

If there is anything that 2012 has taught me yet, it is that life changes. I’ve become pretty comfortable with the pattern of my days. I can do college well. I can connect with friends well. I overachieve when it comes to learning, trying new things, and kicking academia’s ass. Well, things are changing.

First off, I haven’t quite discovered whether or not I think change is good. I love when the Oregon weather changes from shit-rain to sunny skies. When I change from hungry to satisfied, from cold to comfy. After the last week, however, the pattern of my life has made shifts that I have never had to respond to before. I found out that my position at the student newspaper (along with ten other students) is becoming obsolete… like NOW. Which is kind of a bummer considering I have one more term of college to go and no one wants to hire somebody who plans on dipping out of Eugene in three months. I just welcomed a baby, 6lb. Keane, into my schedule as a part-time nanny- although this birth also means that the childrens’ real mom is relieved from her work and school duties. This, in turn, means I am currently out of both jobs.

“What a disaster!” I think. Because now my life gets a little more difficult. Now, paying for the cost of living as a student in an over-priced Oregon community becomes a challenge. Bring it on. Not only will I have more time to think up where my life will be headed in three months, but I’ll also be able to dedicate some serious hours to looking for great opportunities where I can learn new things and continue kicking ass. So, life changes- I evolve.

To Note

9 Jan

Curiosity never killed anyone. And there’s so such thing as having too much of the holiday season. It’s 1:00AM the night before my first day of winter term. I’m awake. I understand that I just lived out my very last school break ever. Am I sad about it? Yes. Might I leave college, diploma in hand, kicking and screaming? Possibly. But I will stay forever curious. That trait’s transcendent. Phew.

An Idea

21 Dec

Mark Pollard wrote a post last night that I read and reread and pondered, as I was nodding off at 1am due to a confused sleeping pattern from my Houston – Portland travels. This morning, I’d like to regurgitate his information. Usually I try to share things that are original and unique to my own exploration. However, this is just too good.

WHAT’S AN IDEA?

1. Used to describe thoughts and suggestions

2. Used to describe new concepts

3. “You have no idea,” used when someone says something stupid.

4. Used to disguise unoriginal thoughts as unique concepts.  (Example: “I have an idea! Let’s create an online platform where people can share their current locations!”… been there, done that. That’s not an idea, kiddo.)

 

In order to truly have a good idea, you have to be able to communicate it. To prove it’s an idea and not just a new rendition on an existing concept. Pollard makes a list of tips to help explain an idea. As an aspiring planner, many of these tips are invaluable. There are lots that I’ve seen before… and a few that were new to me.

USE CREATIVE TITLES – USE LOGLINES – DO NOT OVERSPEAK – LET OTHERS FINISH YOUR SENTENCES – BLINK TEST – DO AN ELEVATOR PITCH – THEN, CREATE A STORY